AI Insights · Timothy · July 2025
Top Drawing & Coloring Apps Performance in Italy, Q2 2025
Explore the Q2 2025 performance of Italy's top drawing and coloring apps on a unified platform, highlighting trends in downloads, revenue, and active users.
In the second quarter of 2025, Happy Color by Numbers Game from X-Flow saw a varied performance. Weekly downloads fluctuated, peaking at around 20.3K in mid-April, while active users experienced a decline from 175K to approximately 133K by the end of June. Revenue followed a similar trend, reaching a high of roughly $119 in early April.
Phone Case DIY by Crazy Labs showed an interesting trend with weekly downloads increasing in June, peaking at about 12.9K. Active users also saw a resurgence to approximately 60K by the end of the quarter. Revenue spiked at $115 in late April but generally remained under $50.
Pixel Art － Color by Number from Easybrain Ltd maintained steady weekly downloads, hovering between 9K and 11K. Active users showed a decline from 184K to around 133K, while revenue peaked at $510 in the last week of June.
Satisfying Coloring by Muhammad Danish experienced a drop in downloads mid-quarter, with numbers falling to as low as 668 in mid-June. However, active users remained relatively stable, peaking at around 56.9K. Revenue was modest, with a high of $25 in late April.
Finally, Zen Color - Color By Number by Oakever Games had consistent weekly downloads, generally ranging from 7K to 12K. The app saw an increase in active users, reaching up to 126K in late May. Revenue was stable, peaking at $209 in early April.
These insights are based on data from Sensor Tower, providing a comprehensive look at the app market dynamics in Italy. For more detailed analytics, visit Sensor Tower's website.
